BCIT was swamped with secondary business students on November 17. The business students were on campus to compete in the BCIT High School Case Competition, which was developed by the BCIT School of Business in partnership with Burnaby and Vancouver school districts.
The program was divided into two phases: mentorship and case competition. The first phase consisted of members from the BCIT student chapters of Meeting Professionals International, the BCIT Marketing Association and Entrepreneurial Action Us that acted as mentors for the high school students. This year, the case competitions expanded from five high schools in Burnaby to nine high schools in both Burnaby and Vancouver. During the competition teams from Hamber, Gladstone, Windermere and Magee carried the Vancouver banner.
At the BCIT High School Case Competition teams were challenged with the unique business cases of Canadian Blood Services, Fright Nights at Playland and Triple O's. Cathy Tostenson, VP of Marketing and Menu Development at White Spot gave a detailed overview of Triple O's need to differentiate itself from its competitors. Then the students set to work brainstorming new ideas to integrate into a relevant and practical business strategy.
At the end of the day, Magee placed second in the case study competition.